About Us
NYC456.COM & I.R.T.<Innovation. Resonance. Trends.> A movement symbolized by the evolution of ideas from birth to significance to global influence.
Since releasing its first DVD in 2003, the IRT brand has been associated with authenticity and taste-making. Priding itself on an exclusive trend-forecasting formula, IRT has had the privilege of documenting some of pop-culture’s most influential contributors, from Sean “P. Diddy” Combs to Sizzla and Kanye West.
IRT Ryddimz DVD magazine, the brand’s newest venture, chronicles Caribbean music and culture from a NYC perspective, on one of media’s fastest growing formats. With the Ryddimz project, IRT opens up a traditionally secluded and rarefied branch of the music industry to unprecedented audiences. Recognizing NYC’s reggae & soca movement as an amalgamation of various Caribbean backgrounds and influences, IRT Ryddimz solves the growing demand for front row access to this subculture by showcasing it in a raw yet sophisticated manner.
Providing exclusive interviews with notable artists and industry insiders, IRT Ryddimz distinguishes itself by producing segments around cutting edge events, music and projects. With a team comprised of Caribbean-descended producers, the DVD has an authenticity evident in its outlook and material. Also at the core of this project are several NYC-bred producers who add a marketability that will establish IRT Ryddimz DVD as a bridge connecting the Caribbean-American Diaspora to the nation-wide and global mainstream.
